In a charitable response to Black Friday and Cyber Monday, Giving Tuesday marks the beginning of the giving season on the Tuesday following Thanksgiving.
The national movement was started in 2012 by New York-based organization 92nd Street Y to encourage people and businesses to do something charitable to kick off the holiday season. The group also has an anonymous donor who will match contributions up to a total of $50,000.
“What a wonderful simple idea,” says Spartanbuddha.com owner Zephaniah David. “It’s great that we have a day to help remind us how bighearted we can be.”
This year there are more than 7,500 partners that are recognizing Giving Tuesday from all 50 states, which is up from 2,500 hundred the previous year. #GivingTuesday’s website said that there more than 50 million people who were part of the first Giving Tuesday, donating more than $10 million. That was a 53% increase in online donations from the previous year.
It is asked that those who participate spread the word using the hashtag #GivingTuesday.
The giving campaign also supports an #Unselfie, a hashtagged image highlighting what is being supported. Since the #unselfie is about the cause rather then the person, it’s asked that a piece of paper is held over your face explaining why you are giving. Giving Tuesday asks users to post an “#UNselfie” pic across social media networks.
The idea for Giving Tuesday is simple, take action and share what inspires you.
Need some ideas on who to give to?
— maria menounos (@mariamenounos) December 3, 2013
— Ellen DeGeneres (@TheEllenShow) December 3, 2013
— IntlRhinoFoundation (@RhinosIRF) December 4, 2013
— Stand Up To Cancer (@SU2C) December 3, 2013
— Mashable Social Good (@socialgood) December 3, 2013
— Salvation Army USA (@SalvationArmyUS) December 2, 2013
— Children’s Hospital (@ChildrensPhila) December 3, 2013