YouTube has refined its Content ID system as it looks to improve detection of copyright infringement
According to YouTube’s blog, they stated that not only have they given users options to make an appeal to dispute claims made by the Content ID system, but it also improved the procedures that identify potentially invalid claims. These invalid claims will be placed in queue and be manually reviewed by the original content owner. YouTube hopes that this will minimize mistakes of making false claims in the ID system.
YouTube’s content Id system is YouTube’s copyright management program that was introduced five years ago. It has given users who upload original content an opportunity to choose if or in what way others can display their content.
Artist and video creator, Zeph David said, “While this system isn’t 100 percent perfect, it still helps stop people from stealing work that others worked hard to create. It’s so easy to make a video and put music, clips, pictures, and whatever else people want to put into their video. A simple search on the Internet and you can easily download that file and use it. With this ID system, it makes it a lot harder to use content that you don’t have the okay to use. It’s great that they are continuing to improve the ID system, I’m glad they are continually trying to make it better.”
According to the YouTube Content ID overview page, copyright holders give YouTube a copy of their audio and video recordings that they want YouTube to look for. These are called the copies reference files, which are stored in a database. Every time a video is uploaded to YouTube it is compared against every reference file in the database looking for a match. Content ID can find audio matches, video matches, partial matches, and even can identify a match when one video’s quality is worse then the other. When Content ID finds a match, YouTube does what the copyright holder asks them to do. They can block it, leave it up, or make money from it.
“I cringe at the fact that others use what’s not theirs,” said Mr. David. “It’s great that YouTube gives an option to make money or use video with your content for marketing but it’s still considered copyright infringement if you don’t have permission. I am happy there is a system that tries to prevent people from using what’s not theirs. I think creativity would be greater if people spent time using their own material.”
YouTube acknowledged the fact that mistakes do happen and there are unintentional claims. YouTube admits that there is still a lot of work to be done to improve the content ID system. They stated that the will continue to work on ways to make the matching process more precise through better algorithms and a more comprehensive reference library.
“It may not be perfect,” said Mr. David. “But I rather have a system in place to not only protect content from being used without permission, but a system that can also prevent lawsuits from happening. It looks like YouTube may have found a way to diminish wrong cases from being made.”